In addition to considering the brand, who are your target customers? Is your product aimed at young women or aunts? Only by identifying the target customers can we better design cosmetic packaging boxes for them.

When designing packaging boxes, consideration should also be given to their production budget. If the budget is too low, the visual effect of the packaging box cannot be guaranteed. If the budget is too high, it may increase the overall cost of the product. So when designing packaging boxes, it is important to balance performance and budget in order to create cosmetic packaging boxes that meet product requirements.

Once the target customers and packaging budget related parameters are determined, it is time to start exploring the basic elements of packaging design. Although there is no solution for designing cosmetic packaging boxes, some classic design trends often become more favored by customers, such as minimalist packaging design. In the market, a low-key appearance usually yields better results than flashy design elements.